Last Updated: 18th January 2026

    Obseq (“we”, “us”, “our”, “Obseq”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website www.obseq.co.uk (the “Site”), contact us, or otherwise interact with us.

    By using our Site or providing us with your information, you agree to the collection and use of your personal data in accordance with this policy.

    1. Who We Are

    Controller: Obseq (Sole Trader)
    Email: [email protected]
    Phone: +44 121 630 6880

    Obseq is the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

    2. Personal Data We Collect

    a) Data You Provide Voluntarily

    • Identity data (such as name, job title, company)
    • Contact data (such as email address and phone number)
    • Communications content submitted via contact forms
    • Support-related data, including call recordings and call metadata

    b) Technical & Usage Data

    When you use our Site, we may automatically collect:

    • IP address
    • Browser type and version
    • Device identifiers
    • Pages visited and time spent on pages
    • Referring URLs and clickstream data

    3. How We Use Your Information

    We use your personal data for the following purposes:

    • To respond to enquiries and provide services
    • To operate, maintain, and improve our website
    • To monitor and improve customer service quality
    • For staff training and performance monitoring
    • For dispute handling and internal reviews
    • To comply with legal and regulatory obligations

    Call Recording

    Calls to our sole trader organisation may be recorded or monitored for:

    • Quality assurance
    • Training and performance monitoring
    • Dispute handling and internal investigations

    Call recordings may include the content of calls and related metadata such as date, time, and duration. You will be informed at the start of a call if recording is taking place. If you do not wish to be recorded, you may notify us and alternative arrangements will be considered where possible. Recordings are deleted after 30 days.

    Email Marketing & Subscriptions

    We use Mailchimp, a third-party email marketing platform, to manage our email subscription lists and send email communications for marketing purposes.

    What Data We Collect

    When you subscribe to our mailing list, we may collect:

    • Your email address
    • Your name (if provided)
    • Subscription preferences
    • Information about how you interact with our emails, such as open and click activity

    How We Use This Data

    We use this information to:

    • Send newsletters, updates, and other relevant communications
    • Improve the relevance and quality of our email content
    • Monitor and analyse the performance of our email campaigns

    Legal Basis

    Email marketing communications are sent only where you have provided explicit consent by subscribing. You may withdraw your consent at any time.

    Mailchimp as a Data Processor

    Mailchimp acts as a data processor on our behalf. Your personal data is stored and processed by Mailchimp and may be transferred outside the UK. Where such transfers occur, appropriate safeguards are in place in accordance with UK data protection laws.

    Unsubscribing

    You can unsubscribe from our emails at any time by clicking the unsubscribe link included in every marketing email or by contacting us at [email protected].

    Once you have unsubscribed, your personal data will no longer be used for marketing purposes.

    4. Cookies and Similar Technologies

    We use cookies and similar technologies to enhance your browsing experience and analyse website usage.

    Google Analytics

    Our Site uses Google Analytics, a web analytics service provided by Google, to help us understand how visitors interact with the Site.

    Google Analytics uses cookies to collect information such as:

    • Number of visitors
    • Pages visited and time spent on each page
    • Traffic sources

    This information is used to compile reports on website activity and improve site functionality. Data collected may be transferred to and processed by Google on servers outside the UK. Appropriate safeguards are in place to protect such transfers.

    You can opt out of Google Analytics by adjusting your browser settings or by using the Google Analytics Opt-out Browser Add-on. For more information on how Google uses data, please refer to Google’s Privacy Policy.

    5. Contact Forms and reCAPTCHA

    Contact Forms

    When you submit a contact form, we collect the information you provide (such as name, email address, phone number, and message content) in order to respond to your enquiry. We also collect technical information such as your IP address, to help prevent misuse.

    Google reCAPTCHA

    We use Google reCAPTCHA on our contact forms to protect against spam and abuse. reCAPTCHA analyses user interactions and device information (including IP address and browser characteristics) to determine whether a user is human.

    The use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service.

    6. Legal Basis for Processing

    We process personal data under one or more of the following lawful bases:

    • Consent – where you have given clear permission
    • Contractual necessity – where processing is required to provide services
    • Legal obligation – where required by law
    • Legitimate interests – where processing is necessary for our business interests and does not override your rights

    7. Sharing Your Information

    We may share your personal data with:

    • Trusted service providers who support our website and services
    • Professional advisers such as legal or accounting services
    • Regulatory or law enforcement authorities where required by law

    We do not sell or rent your personal data to third parties for marketing purposes.

    8. International Data Transfers

    Some third-party services we use may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

    9. Data Retention

    We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy and to meet legal or regulatory requirements.

    10. Your Rights

    Under UK data protection law, you have the right to:

    • Access your personal data
    • Request correction of inaccurate data
    • Request erasure of your data
    • Restrict or object to processing
    • Request data portability
    • Withdraw consent at any time
    • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

    To exercise your rights, please contact us at [email protected].

    11. Security

    We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. While we strive to protect your information, no method of transmission over the internet is completely secure.

    12. Changes to This Policy

    We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

    13. Contact Us

    If you have any questions about this Privacy Policy or how your data is handled, please contact:

    Email: [email protected]
    Phone: +44 121 630 6880